In 2016, over 1.3 billion hours of video content were viewed on YouTube, and the number keeps increasing as the years go by. This fact indicates that almost everyone is watching videos online. It doesn’t matter who your target audience is – they are online now watching a video.
It doesn’t matter who your target audience is – they are online now watching a video. Video marketing can be used to; create brand awareness, drive leads to your website or shop, improve SEO ranking, and increase conversion ratio.
The rise in video streaming has boosted the importance of video marketing in the business world today, with over 81% of businesses using video content as a marketing tool.
Digital marketers recognize its importance and use it to reach a specific audience effectively and on time. It is considered to be the best option for increasing conversion rates. According to research, when users find enjoyment in a video ad, it increases their purchase intent by 97%.
You have to bear in mind that customers these days are looking not only to buy your product but also to build a relationship with you, and this can only be possible if you create valuable content that conveys your brand message effectively.
Video marketing is one of the best ways to do win the trust of a potential customer. Your main goal should not be to go viral, but rather to engage your customers and explain to them how your products could help them solve their problems. A good example is the use of explainer videos to introduce a particular product.
However, creating a random or poorly designed video is not going to work. For your YouTube video marketing campaign to have a high conversion rate, it is vital to follow the recommended best practices for a smashing video marketing campaign.
Video Marketing on YouTube
YouTube, which attracts over 500 million hours of video every day, is the second-largest search engine in the world after Google. With over 50 million content creators dishing out valuable content to their various audiences, it is essential to create the content of the highest value if you wish to stand out. YouTube videos can take several forms, depending on your target audience.
Types of YouTube videos
How To videos have generated loads of traffic to YouTube over the years. They are mostly used to educate viewers on various subject matters. So many YouTube channels are solely devoted to this video format and are raking in millions of subscribers.
Product Review Videos
Product review videos are one of the most popular formats of YouTube videos. They are used to share a YouTuber’s assessment after trying out a product, and it provides viewers the opportunity to see firsthand how a product performs without having to make a purchase. Customers ‘ Over-reliance on online reviews before making a purchase has made this video format a sensation.
Comedy videos can be in the form of skits, pranks, or parody. They are used most times to provide humorous entertainment to viewers. According to research, comedy videos have a high likelihood of going viral than any other form of video.
Vlog videos are used to capture the everyday life of a YouTube influencer. Vlogs channels attract over millions of views as viewers are merely interested in the fame and success of these influencers.
Beauty creators mostly use haul videos to hype an upcoming trend or product. It most at times features a YouTuber showing off beauty products after a shopping spree. It is also used by brands who need a video format to showcase their newest products.
Favorite/Best of Videos
Favorite videos are another form of video format that is popular amongst beauty and fashion creators. It usually features a beauty creator sharing their favorite beauty product to followers. Again, this video format is also used by YouTuber’s across various categories.
Gaming videos are one of the most searched videos on YouTube as it comes in various forms such as game reviews, walkthrough, challenge, tutorials, etc. It usually features a YouTube gamer interacting with viewers using any of the methods mentioned above.
There are other forms of YouTube videos out there, and that is why you must understand the format you want your video content to take that will best engage your target audience.
Here are a few essential tips for any successful YouTube video marketing campaign.
- Identify the right content
- Make your video engaging
- Keep it short and sweet
- Create a good title
- Create a good video description
- Make sure your thumbnail image Is engaging
- Insert a call-to-action button at the end
- Hire professionals
Let’s check out each of these in more detail.
Identify the Right Content
Creating the wrong content is by far the biggest mistake new marketers make when it comes to creating YouTube videos. They either create irrelevant or boring content. As a result, the target audience fails to appreciate their efforts.
Excellent video content must have the following attributes:
- Relatable to your target audience
- Ability to engage your viewers
- A clearly defined target audience
- Well written and organized
- A clear objective
Make Your Video Engaging
Creating an engaging video is one of the most crucial tips we’ll share with you in this article. The first step in making your video engaging is to figure out what the viewers want to see. Their reaction to other videos from your niche would help you decide the type of videos they would appreciate. That said, you have to track their viewing behavior.
You also have to bear in mind that the first few seconds of a video are crucial in capturing your target audience’s attention. Therefore, you need to insert essential information about your brand or business at the very beginning of the video.
You might think that an attractive video would get you more views and bring more customers, but the reality is that people won’t watch beautiful videos if they are not engaging. So, if you want to achieve success with your video marketing campaign, it’s crucial to create engaging videos.
Keep it Short and Exciting
Make your content concise and short. Ensure your videos last a few minutes and use this time to present your objective. Even though there is no rulebook to determine the ideal video length, some marketers recommend anything between one to three minutes. According to a 2018 study, the most-watched video ads are between 15-30 seconds long, including videos that create brand awareness. Other tips include adding subtitles in English and other relevant languages, music, captions, graphics, logos, and illustrations.
Create a Good Title
Creating good video titles is one of the most critical steps in a well-designed video marketing campaign. Titles should appeal to your target audience, attract visitors, and get them engaged, which would lead to more people sharing your content and subscribing to your channel.
The title should be in sync with your brand name and goals. You should also make it easy to remember and share.
Create a Good Description
A good video description needs to be short and concise to enable you to capture the attention of viewers. It should not be overloaded with information, and should only contain the necessary details as to why the viewers need to engage with your business or services. Don’t forget to add a link to your website on the description page so that viewers can find you easily.
Make Sure Your Thumbnail Image Is Engaging
When viewers scroll through your videos, the first thing they notice before playing the video is your thumbnail image. So, it is crucial to have a video thumbnail that is clear, relevant, and eye-catching. There are a few different ways to do this properly.
You can choose one of the “thumbnail plugins” on YouTube, which allows you to customize the width and height of your thumbnail image. The other option is to upload your video and choose a custom thumbnail from the preset options.
Either option will provide you with an eye-catching thumbnail.
Insert A Call-to-Action Button at the End of the Video
The call-to-action in your video is one of the most critical elements of any video marketing campaign. Failing to include it is probably the costliest mistake you could make.
Experienced professionals could guide you through the video-creating process by providing advice on what you need to focus on and even helping you with the technical aspects of shooting a video.
When hiring experts, consider their expertise above all. You could either find a competent agency or a top-skilled individual.
Video marketing is here to stay, with YouTube being the leading video marketing platform. With the daily increase in the amount of video consumption by viewers, it is slowly becoming the best marketing channel in general for businesses and brands to advertise their products and services.
If you wish to have a successful video marketing campaign on YouTube, you need to make sure that your video is engaging, relevant, useful, and shareable, among other things.
The above-discussed tips are pretty easy to follow, but the key is to be willing to work hard to make your video marketing campaign successful.