Everything About WordPress SEO
What is WordPress?
If you are even briefly active on the internet, you would have come across the term WordPress.You might have even used it at some point if you are a blogger or have attempted to make a website. For all those who aren’t aware of it, WordPress is nothing but a PHP framework software that helps in content management and easy website creation. WordPress was created with the aim to make a website. Blog formation and editing accessible for everyone, even the people who aren’t IT experts, and have the knowledge of coding. WordPress is also known for having varied template options, that can make you’re content look visually appealing. WordPress has come as a boon and changed the way that we look at blogging and website making. However, their are some WordPress SEO (Search Engine Optimization) considerations that need to be looked after, if you want to create a website that will have great traffic, and will be capable enough to support you’re business.
SEO- What is That?
Understanding SEO completely might take a lot of research and experience. But even a brief knowledge of it will change the way you see Google and other search engines, especially when it comes to how they work. All the major Search Engines have a set of factors that they would consider “most relevant” and rank the website accordingly. SEO basically involves using the correct tools and techniques to increase the online visibility of any website. SEO considerations would include many things such as keyword integration, meta description, content weight, backlinks, anchor text, image alt attribute, image alt text, and so on. The person who creates the website has to be very careful while uploading any content, and ensure that it meets all the SEO requirements. This at times can be very time consuming and demands precision. Using WordPress make it much easier, as the essential fields are already given.
WordPress has paid attention to trivial details, that help the administrator to make changes and meet the SEO considerations of Google and other Search Engines. However, their are some very prominent features that cannot be ignored, and are rather unique to WordPress users, which are as follows:
- Visibility settings
- SEO-friendly URL structure
- XML sitemaps
- Easy post optimization
- Tags and categories
- Link internally
Visibility settings basically mean that you can hide or make you’re website live whenever you want. This built-in option comes handy when the administrator is working on the website. This is something that is often overlooked because while you are still working on a website. it is most likely that it wouldn’t be ready for Google crawlers! This could effect you’re website ranking negatively. This is why hiding you’re website would prevent it from being indexed and considered for the ranking. However, while experimenting with this option, make sure that you make it public as soon as it is ready to go live, or else Google would never know about the existence of you’re a website.
SEO Friendly URL structure
URL is a dedicated address for each webpage so that the World Wide Web can locate and direct the user to the correct location. While SEO friendly URL structure, simply means that their is a correct usage of the words that would precisely relate to the content on the webpage. If you have an eye for detail, you will often find that their are random numbers, and characters, on the URL that clearly do not make any sense. Viz. http://www.wpexample.com/?p=102458, this is a typical example of an unoptimized URL. While on the other hand, their are URLs that are well defined viz. http://www.wpexample.com/wordpress-seo/. The latter option will be easily identifiable by Google crawlers, and you’re site will be indexed properly. WordPress allows you to enhance the permalink structure, and make it more SEO friendly.
XML sitemaps are basically a list of each and every webpage on you’re a website, this will make it easier for the Search Engines to find all the content on the website. This will not particularly effect the rankings, but it does help crawlers pick up your a website without any hassle. This would indirectly effect the rankings. Some plugins on WordPress, such as Yoast Plugin will provide an automatic creation of XML sitemap. It will also arrange the pages in a way that will clearly reveal the structure of you’re content to web crawlers. All you have to do is, pick the right kind of plugin, and make the best out of XML sitemaps.
Easy post optimization
Before PHP frameworks like WordPress were introduced. it was very difficult to be able to optimize the post as per the search engine requirements because they are being so many things to be considered, that some of the necessities always got missed out. However, with the introduction of WordPress SEO, things changed, got easier, and SEO was made accessible to everyone. Every time the administrator posts something new, the following page would appear:
As seen in the image above, the admin is provided with all the required fields, and they simply have to fill them all up correctly. However, the selection and the integration of the keywords will have to be done by the person who is writing the content for the post. Once you provide the focus keyword and the secondary keyword. The WordPress plugin would automatically identify the number of times the keywords have been used, the suggest changes accordingly.
The administrator will be notified about the readability and the factors that contribute to low readability. WordPress also allows snippet creation and editing. The snippet is what basically gives prompts the reader to open the link according to the relevance, as it provides a brief description of what is going to be in the content. This is why the focus keyword is mandatory in the snippet or the meta description. Additionally, WordPress provides the option of not only optimizing the content but also images! As per the reports in 2016, nearly 1.8 billion images are uploaded every day on Google. This is why Image SEO is equally important, and shouldn’t be overlooked! Make sure that you use WordPress, for easy post optimization and richer SEO.
Tags and categories
Even though this is very much a part of post optimization, it has been given a dedicated heading because of the amount of importance it holds. SEO is highly dependent on complexity, and depth of information that you provide! The more you let Google know, the more it will know you. Filling correct tags and categories will help Google bifurcate the information, and when the users search for something that fits your a category, it would automatically recognize your a website and display it on top of the search results if everything is done right. This is why you need to ensure that the tags and categories are filled in correctly!
Everyone would create a website with the aim to increase business and generate revenue. But what happens when you’re readers are clicking on the link, and not spending enough time on you’re a website? This is called “Bounce Rate” in technical terms. But, with internal linking, you can increase the time spent on you’re a website. The idea is to keep you’re readers hopping from one page to another so that they do not have the need to exit you’re website. Moreover, the more internal links that you have, would increase the page authority, or website ranking, and increase the number of page views.
Bonus – Webmaster tool or Google Search Console
Webmaster tools or Google Console is one of the most helpful interfaces that would allow the administrator to see their a website as it is viewed on the Search Engine itself. It will generate reports and data that can be used to determine how each webpage would appear in the search results. The consolidated data also depicts how many people clicked on your a website, the average time that people spend on a particular webpage etc. The information can assist in making some important decisions about the content of the site.
One of the most iconic uses of Webmaster tool or Google Search Console is the fact that it also provides information on the number of pages that the Google crawler is not able to index, and why. The Google Search Console also has a built-in problem detector that would send alert notifications whenever something isn’t right, for example when their is duplicate content on you’re a website, or when their is any restricted content or resources. The console has endless possibilities, depending on the kind of plugin that has been integrated.