47% increase in Organic Traffic, 61 page views per month, and 15k impressions per month. 80% of targeted keywords for travel services are ranking in SERP out of which 40% are ranking on the first page of Google SERP.
Mahabaleshwar Booking is a Mumbai-based Nishnai holidays business venture. It provides Mahabaleshwar tour packages from Mumbai –a starting point for all interested visitors. It is available in 3 Nights 4 days as well as 2 nights 3 days mode, also 2Nights 3 days Honeymoon package tours. The most regular business service path full of competition from Mumbai, too. This definitely attracts some different thinking over the others. The Site also gives total guidance about the site views available – package-wise. Additional information for the weather and how to reach there are some of the interesting features of the site.
This client is a very professional client from the tours and travel niche. They expect a healthy viewership of their website and work profile by a pure organic traffic/ target audience looking for their new tour packages or requirements. This requires a good organic search volume and Domain authority in Google search i.e. SERP.
This Client Site needs good exposure for brand awareness and branding. At the same time, the Site has to be different than others, reachable to all potential buyers in a proper way of a site in the large volume required. The destination is popular but old and now days very much stagnated for enthusiastic travelers in big scale. The value additional effects are to be captured and highlighted in an SEO way to get the advantage of the Mumbai-based market on large scale. The client always expects a good volume of search for all its location among local market searches too.
Here, the client’s only need here was to highlight all their Mahabaleshwar tour packages and offers to be displayed in realistic ways to their audiences with different tour contents in each package. The search page result must be high among all the competitors in the niche.
We had a joint meeting with our clients and convince them about the Site ranking methods and approaches – which will be benefitted in their case. We decided to work on the basic Keyword research and analysis for all the types of tour packages to all locations. We did competitor research in-depth in this as well as customer inputs for the market behavioral study out of the stiff competition on famous tour holiday destinations of 2 or 3 days duration.
We classified and work out all Mahabaleshwar weekend services keywords categories separately. We study them especially we jotted a plan for the ranking of the keywords for the ‘2 N / 3D’ and ‘3N / 4D’ tour package of this client. We also explore the Site Points covered tour option very well. We worked out the ranking strategy for the same with effective guest posting, Blogs and Local business directory submission, local listings, social bookmarking techniques, etc. In some months, we received a very good result of search entries and a lead with the company via this SEO Strategy. It was a challenging SEO task in this project.
Above all, we focussed mainly on Honeymoon Packages with different offers and deals as well. These relatively high-ranking keywords gave us a certain direction for the prospective traffic. It really maximized our organic way. We utilized them in all our site content, blog content. On our site, we have published the historical details of the place “Mahabaleshwar”. For the better popularity of the tour package, we incorporated the site content optimization with purpose.
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