We handled MIT-WPU, aiming to enhance the organic search performance of SEO for schools and SEO for educational institutions. The university site was designed using PHP CI 4.5 and required technical optimisation and planned SEO to compete effectively.
Client Overview
MIT-WPU is a well-known university in the city of Kothrud in Pune, which provides massive educational services on various subjects. This was aimed at enhancing its online operations and appealing to students who would be seeking the best educational institutions.
Key Challenges
Low Keyword Rankings
The targeted keywords never achieved any ranking due to the high competition in the education sector and the lack of material related to the SEO for schools.
Technical Website Issues
The speed of the websites, mobile responsiveness, and core web vitals should have been enhanced to improve user experience and search engine crawlability.
Structural Deficiencies
Meta titles, headings, internal links, and indexing had to be optimised to ensure an appropriate SEO arrangement for search queries related to education.
Solution Blueprint
Technical Enhancement
Enhanced performance of the site, better mobile responsiveness, and met the core web vitals as a way to provide the user with a smooth experience.
Structural Optimisation
Polished navigation and internal connections, well-organised headings, and schema data to facilitate content city searching and indexing.
Ongoing Monitoring
Installed the constant control and changes to support analytics conformity and guarantee sustainable SEO effectiveness
Implementation Process
Step 1: Analytics & Audit
Conducted detailed auditing exercises to determine technical, structural, and on-page seo shortcomings.
Step 2: Content Optimisation
Relevant content to the purpose of the audience, oriented on the criteria of education and user behavioural dynamics.
Step 3: Outreach & Backlinks
Undertook planned link-building measures to generate authority and underpin SEO for educational institutions' visibility.
Results & Impact
- 50% increase in organic traffic
- Increased educational content page views by 35 percent.
- Increased mobile device session length by 30 percent.
- Improved indexing and accessibility of Google Search Console.
Key Features Delivered
- Knowledge planning and development of content.
- Structural and technical optimisation of the search engines.
- Intranet and schema design.
- Credibility and trust components to enhance online reputation.
Client Testimonial
Thanks to the dedicated SEO efforts, our university is more discoverable online, helping us connect with students effectively.
Implement SEO strategies for educational websites that drive traffic, improve rankings, and increase engagement. Contact us for expert guidance today.
