We partnered with Volta Diagnostics because of the intention to increase online presence and capture more patients who are in need of healthcare services. Their website, designed on PHP 4.5, needed SEO for healthcare, content improvements, and a good structure to rank higher in search results using search engine optimisation keywords. The client wanted to have a long-term SEO strategy adapted to the medical diagnostics industry.
Client Overview
Volta Diagnostics is a leading diagnostic center in Wagholi, Pune, providing superior imaging services such as CT scans, digital X-rays, and sonography, in addition to a wide range of pathology tests. Their clientele consists of individual patients and corporate clients who need quality healthcare solutions.
Key Challenges
Keyword Ranking Struggles
Healthcare keywords such as SEO for diagnostics centre were extremely competitive, making ranking difficult and organic traffic slowed down.
Technical Performance Issues
Website speed, mobile responsiveness, and core web vitals had to be optimised to provide a flawless user experience and better search engine results.
Structural Limitations
The navigation, internal linking, and search were poorly developed, which restricts search engine understanding and the discoverability of high-value terms.
Solution Blueprint
Technical Foundation Enhancement
The web infrastructure was hardened to best practice accessibility, performance, and security to enable search engines to crawl.
Navigation & Linking Optimisation
Easier menus, internal navigation, and content channels ensured visitors and search engines were directed to enhance engagement and discoverability.
Core Web Vitals & Mobile Responsiveness
Embarked on organised data, schema, and meta changes to have the search engines read the content in a way that would enhance the organic reach.
Structural & Indexing Improvements
Embarked on organised data, schema, and meta changes to have the search engines read the content in a way that would enhance the organic reach.
Ongoing Monitoring & Compliance
Ongoing analytics monitoring and periodic restructuring to meet reporting requirements and keep up with algorithm updates to achieve success in SEO.
Implementation Process
Step 1: Analytics & Research
Applied more sophisticated analytics resources to find opportunities and monitor performance.
Step 2: Content Optimisation
Applied Keyword Research and SEO-friendly content approaches to SEO for healthcare industry.
Step 3: Technical Audits
Audited to address on-page, structural, and technical anomalies.
Step 4: Outreach & Backlinks
Adopted measures to establish command by use of healthcare-specific directories and other pertinent citations.
Results & Impact
- 55% increase in organic traffic
- 42 percent increase in page views of diagnostic services.
- 38% increase in mobile session time.
- Google Search Consoles allow improved indexing and crawling.
Key Features Delivered
- Focus keyword and content strategy.
- Increase in the quality of the backlinks.
- Usability, structural, and technical optimisation.
- Maximal interaction through content placement.
- Elements of trust and credibility of users.
Client Testimonial
Our online visibility and patient engagement have improved significantly thanks to the SEO and website optimisation work done.
We implement structured SEO plans that convert visitors into leads. Grow your online reach contact us to begin.
