Docville approached us seeking an enhanced organic search presence and an increase in patient interaction. The stress was technical optimisation, organisation of SEO for healthcare strategy, and frequent monitoring of the PHP-based website to compete successfully on dedicated keywords.
Efforts to improve the technical aspects, optimise the content, and track performance enabled us to position Docville as a reliable online resort for healthcare services, generating quantifiable traffic and interaction.
Client Overview
Docville is an Indian healthcare organization that provides medical care to people in need of reliable providers. They aimed to increase their online presence and attract new patients to their healthcare services.
Movinnza collaborated with Docville to provide SEO for healthcare services, focusing on high-value keywords for the healthcare industry and offering SEO services tailored to the healthcare sector.
Key Challenges
Highly Competitive Healthcare Keywords
Ranking on healthcare-specific terms is more time-consuming because of a high rate of competition and constant quality requirements. Phases such as seo for the healthcare industry needed to be planned well and optimised. To remain in terms of content authority and relevance was critical over the mainstream healthcare portals.
Limited Technical Foundation
Improvement of site performance, mobile responsiveness, and core web vitals was needed. The navigation and internal linking were not optimal and had an impact on the user experience and crawlability.
Structural and Indexing Issues
The schema data, headings, meta titles, and content structure had to be refined to accommodate the healthcare keywords. Monitored adjustments were necessary to ensure efficient indexing and the ability to search.
Solution Blueprint
Technical Foundation Enhancement
We optimised web performance, mobile performance, and web vitality. Our SEO services for healthcare include navigation and internal linking, which were enhanced to ensure that usability and crawling by the search engine were made easy.
Structural and Indexing Improvements
We improved content hierarchy, revised meta-titles and headings, and adopted schema markup. Such developments made search engines effective in processing and presenting content.
Ongoing Monitoring & Analytics
Constant surveillance ensured the level of adherence to the standards of analytics. Adaptations were also made to cater to performance monitoring, which guarantees long-term search engine optimization.
Implementation Process
Step 1: Analytics & Research
State-of-the-art platforms were able to trace the performance of the website, revealing the traffic and keyword opportunities.
Step 2: Content Optimisation
Search intent and audience Alignment of constructive research-based content with the search purpose.
Step 3: SEO Audits
Technical, structural, and on-page problems were identified and corrected.
Step 4: Outreach & Backlinks
Active online presence in specifically focused initiatives to increase digital presence and dominance.
Results & Impact
- 65% increase in organic traffic
- The increase in page views on healthcare keywords is 40 percent.
- Increase in mobile session time by 35 percent.
- More efficient search indexing and crawling of Google Search Console.
Key Features Delivered
- Strategic content development as well as targeted keyword planning.
- The increase in competitive analysis and the quality of backlinks.
- Performance, usability, and technical and structural optimisation.
- Affiliated strategies to increase the content usage.
- Elements of credibility and trust are incorporated to enhance brand perception.
Client Testimonial
E2Development has helped us reach more patients with the help of this service, which has increased the visibility of our site.
Partner with Movinnza for targeted SEO services and increase your website’s visibility, engagement, and patient conversions efficiently.
