We got to the client to enhance their online curtains business in terms of organic search visibility and performance of their websites. The site was also constructed on WordPress and was characterised by slow loading speed, poor crawling, and the absence of a proper SEO for the curtains business. This was aimed at providing a measurable growth in technical, content, and performance optimisation.
Client Overview
The client has been a well-known brand in the curtains and home improvement industry of Australia, providing fancy window furnishings. Their site caters to contemporary and traditional design tastes, to make the experience of the customer more relevant and profitable to more online shoppers leading us in creating this Curtains SEO case study.
Key Challenges
Traffic Decline
The declining number of visitors on the sites meant reduced access to the potential client base that was online searching.
Keyword Performance
SEO of the curtains business scored low on rankings, thereby decreasing visibility and organic leads.
Slow Page Load
Unfast site speed and excessive media files led to increased bouncing and low interaction.
Crawl Inefficiency
Adequate indexing of pages with search visibility was not done.
Solution Blueprint
Technical Optimisation
Improved the site in terms of security, accessibility, mobile responsiveness, and core web vitals to amplify usability.
Navigation & Linking Structure
Enhanced in-house navigation and search engine instruction.
Indexing & Structural Improvements
Efficient crawling and indexing are guaranteed by having updated meta titles, headings, and schema markup.
Ongoing Monitoring
Compliance with the SEO and the measure of performance was ensured by regular audits and analytics tracking.
Implementation Process
Step 1: Analytics Review
Analytics platforms that were used to detect growth opportunities and check site performance.
Step 2: Content Optimisation
Improved product and service pages with organised content to ensure they are well-engaged in and an online curtains store SEO.
Step 3: Technical Fixes
Faster page speed, mobile-friendly, and indexing of all pages.
Step 4: Link Building
Learned that home decor blogs are a good place to get acquired links and influence.
Results & Impact
- 60% increase in organic traffic
- 35% faster page load speed
- Ranking improvement on keywords by 30 percent.
- 25% increased the crawl frequency at Google Search Console.
Key Features Delivered
- Planned keyword and content optimisation.
- Additions to the optimisation process within the technical domain.
- Better internal connectivity and schematic implementation.
- Improvement of trust and credibility.
Client Testimonial
After the optimisation, our website performance improved drastically. The structure feels cleaner, faster, and our rankings finally reflect our hard work.
Let’s optimise your website with proven SEO methods designed for curtain and blind retailers to rank higher and sell smarter. Contact us today!
