The client approached us with problems that was deteriorating their business. The issues they faced included low website traffic, slow speed and in addition, falling keyword rank. The client wanted B2B SEO for manufacturing companies and proper resolution to their problem..
Client Overview
Our client Ghatge Patil Industries (GPI) is a leading industrial manufacturing company based in Kolhapur, Maharashtra, India, GPI has prolonged expertise and expertise, spread across decades. They deliver high-quality engineering products to global markets, and serve industries such as oil & gas, marine, agriculture, and heavy machinery.
Key Challenges
Low Website Traffic
This simply meant a turn down of visitors as they found difficulty in scrolling through the different pages of their website. As a result, the chances of these prospective visitors migrating to the competitors were high.
Slow Website Speed
This was yet another concerning aspect for the client. The poor website speed was frustrating for the site visitors and naturally, the visitor drop out alarmingly increased. The advantage was clearly to their competitors.
Struggling Keyword Rank
The keywords that were expected to provide Creative Bulls a recognition regularly struggled to rank. Consequently, the expected outcome and the purpose of SEO case study for oil & gas equipment also were not getting met.
Solution Blueprint
During the project, we enhanced the site’s technical foundation, ensuring it followed best practices for accessibility, performance, and security.
- We refined navigation and linking structures to guide both visitors and search engines more effectively.
- Core web vitals and mobile responsiveness were addressed to create a smoother user experience.
- Structural and indexing improvements were implemented to ensure search engines could efficiently understand and display content.
- Continuous monitoring and adjustments were made to maintain compliance with modern analytics and reporting standards.
Implementation Process
We used a specific timeline, appropriate tools, and proven methods in the process of improvement. In addition, We leveraged advanced analytics platforms to uncover growth opportunities and monitor website performance and also highlighted innovative approaches wherever possible.
Our content team added an extra dimension with content research and optimisation techniques which helped in aligning with the audience interests and in meeting the search intent. Quality assurance measures were taken to ensure accuracy, originality, and adherence to best practices.
Further, comprehensive and timely SEO audits helped in identifying and addressing issues pertaining to technicality, structure, on-page SEO, and B2B SEO for manufacturing companies to facilitate the client’s core business.
Our initiatives got additionally strengthened with targeted outreach and engagement strategies which we implemented for the expansion of project’s digital footprint.
Key Features Delivered
- First, by identifying the opportunities to strengthen search visibility and then a well targeted keyword planning and strategically implemented content strategy, we drew the necessary outcomes.
- Our experts also initiated a competitive analysis of various areas to enhance authority and close the backlink quality gap.
- We made technical and structural improvements to optimise site performance, usability, and crawl efficiency.
- Visitor engaged got improved with content refinement and placement strategies. This helped in achieving the ranking goals too.
- Needless to mention, all this facilitated in earning the user trust as we incorporate user trust signals and credibility elements with which overall brand perception improved.
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