Despite being a recognized company, Halco Trailers’s business badly suffered because of poor website traffic, slowing speed and bad keyword ranking. The client wanted us to resolve these issues and stand tall with SEO for manufacturing industry.
Client Overview
Halco Trailers is a premier Australian-owned, family-run manufacturer based in Warragul, Victoria, crafting high-quality custom trailers. With over 10 years of experience, they design and build everything—from tandem and enclosed trailers to tiny-home chassis and hydraulic tipping trailers—using Australian steel and following strict ADR safety regulations They also provide trailer hire, servicing, and parts across Gippsland and broader Victoria.
Key Challenges
Low Website Traffic:
This simply meant a turn down of visitors as they found difficulty in scrolling through the different pages of their website. As a result, the chances of these prospective visitors migrating to the competitors were high.
Slow Website Speed
This was yet another concerning aspect for the client. The poor website speed was frustrating for the site visitors and naturally, the visitor drop out alarmingly increased. The advantage was clearly to their competitors.
Struggling Keyword Rank
The keywords that were expected to provide Creative Bulls a recognition regularly struggled to rank. Consequently, the expected outcome and benefit in SEO for manufacturing industry also were not getting met.
Solution Blueprint
During the project, we enhanced the site’s technical foundation, ensuring it followed best practices for accessibility, performance, and security.
- We refined navigation and linking structures to guide both visitors and search engines more effectively.
- Core web vitals and mobile responsiveness were addressed to create a smoother user experience.
- Structural and indexing improvements were implemented to ensure search engines could efficiently understand and display content.
- Continuous monitoring and adjustments were made to maintain compliance with modern analytics and reporting standards.
Implementation Process
We used a specific timeline, appropriate tools, and proven methods in the process of improvement. In addition, We leveraged advanced analytics platforms to uncover growth opportunities and monitor website performance and also highlighted innovative approaches wherever possible.
Our content team added an extra dimension with content research and optimisation techniques which helped in aligning with the audience interests and in meeting the search intent.
Quality assurance measures were taken to ensure accuracy, originality, and adherence to best practices. Further, comprehensive and timely SEO audits helped in identifying and addressing issues pertaining to technicality, structure, on-page SEO, and B2B SEO for manufacturing companies to facilitate the client’s core business.
Our initiatives got additionally strengthened with targeted outreach and engagement strategies which we implemented for the expansion of project’s digital footprint.
Key Features Delivered
- First, by identifying the opportunities to strengthen search visibility and then a well targeted keyword planning and strategically implemented content strategy, we drew the necessary outcomes.
- Our experts also initiated a competitive analysis of various areas to enhance authority and close the backlink quality gap.
- We made technical and structural improvements to optimise site performance, usability, and crawl efficiency.
- Visitor engaged got improved with content refinement and placement strategies. This helped in achieving the ranking goals too.
- Needless to mention, all this facilitated in earning the user trust as we incorporate user trust signals and credibility elements with which overall brand perception improved.
Get in touch today!
