Our goal when we came to Exotica Beach Cottages was straightforward: to optimise search, direct bookings, and user experience. The site is WordPress-based and needed technological optimisation, focusing on search engine optimisation and high-intent travel keywords.
Client Overview
Exotica Beach Cottages is a company involved in tourism that deals with quality beachfront cottages and resorts. The brand also aimed to appeal to holidaymakers seeking distinctive beach vacations and to establish itself as a leading destination for coastal accommodation-related experiences.
Key Challenges
Low Organic Traffic
The site was not showing up in competitive tourism-related searches, which reduced access and possible bookings.
Keyword Ranking Issues
The target phrases, such as “seo for beach cottages” and “exotica beach resorts cottages,” were failing to rank as there were content gaps and poor on-page optimisation.
Technical Limitations
The speed of the page, mobile responsiveness, and indexing were not quite optimal, which influenced the user experience and search engine optimisation functionality.
Solution Blueprint
Improved Technical Foundation
Enchanted web presence, embracing and access to all hardware and software that suits the SEO of the times.
Navigation & Linking Structure
An elegant menu and an in-site linking system to enhance visitor navigation and search engine crawling.
Core Web Vitals & Mobile Optimisation
Handled response time, usability, and interactivity.
Structural & Indexing Improvements
Application of schema, meta, and heading improvements to aid search engine comprehension.
Continuous Monitoring
Ongoing monitoring of performances ensured compliance with analytics, SEO best practices, and reporting standards.
Implementation Process
Step 1 – Analytics & Audit
Applied superior analytics to find opportunities and to monitor the performance of the websites.
Step 2 - Content Optimisation
Practical targeted content schemes were in line with the search intention of the traveler and seasonality.
Step 3 - Technical SEO Fixes
Optimised basic web vital, indexation, and URL configurations.
Step 4 - Backlink Outreach
Created quality links on tourism blogs, local directories, and travel forums.
Results & Impact
- 70% increase in organic traffic
- The number of bookings improved by half on the site.
- 40% faster page load times
- Increased interest in beach cottage listing.
Key Features Delivered
- Content planning and strategic keyword development.
- Backlink building and competitor research.
- Usability Improvements in terms of technical and structural aspects.
- Blogs worth reading to be promoted.
- Credibility and signals of trust incorporated.
Client Testimonial
We’ve seen a remarkable growth in organic traffic, and more guests are discovering our beach cottages every month.
Gain authority and visibility with advanced SEO tactics tailored for resorts and cottages. Contact us to strengthen your online presence today.
