We worked with Nishnai Holidays with the aim of enhancing organic search performance, making more bookings, and maintaining high device performance. The site was constructed using WordPress, and it needed to be optimised technically, organised in terms of content, and optimised with travel keywords.
Client Overview
Nishnai Holidays is a travel business, and it provides customised holiday packages and travel. The brand had the ambition of establishing itself as a reliable online travel agent, besides generating high-intent lead searches in search of trips, tours, and personalised holiday vacation experiences in the regions they are targeting.
Key Challenges
Traffic Decline
The number of organic traffic had reduced significantly, which impacted the website's interactions and leads.
Keyword Struggles
Keywords like "SEO of travel agency" and "travel SEO services" were not ranking as high-intent ones, reducing their visibility in search results.
Website Performance
Poor indexing, slow page loading, and poor mobile responsiveness adversely affected the user experience and search engine optimisation possibilities.
Solution Blueprint
Technical Enhancements
Enhanced base web vitals, enhanced mobile response, and applied the best security practices.
Navigation & Structure
Top-notch in-site navigation and internal links to direct users and search engines.
Indexing & Monitoring
Indexing and continuous adjustments, which were ensured by structural improvements, kept analytics in check.
Implementation Process
Step 1: Analytics & Audit
Using leveraged analytics systems to find areas of growth and technical deficiencies.
Step 2: Content Optimisation
The content of the websites is focused and aligned with the interests of the audience and target keywords, such as travel SEO agency.
Step 3: Quality Assurance
Checked accuracy, originality, and best practices about SEO on every page.
Step 4: Backlink & Outreach
Put up measures to establish dominance and increase online presence.
Results & Impact
- 55% increase in organic traffic
- 30% faster page load time.
- Our high-intent keyword visibility is up by 40 percent.
- Improved search through crawling and indexing in Google Search Console.
Key Features Delivered
- Contingent keyword approach and content optimisation.
- Technical and structural enhancement to further performance.
- Improved user-friendliness and navigation.
- Power-building based on backlinking and outreach.
- Credibility enhancers (trust signals of the brand).
Client Testimonial
The SEO improvements significantly increased our bookings and online visibility. The team’s expertise was invaluable.
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