We worked with the client to enhance organic search presence and bring more travellers on board. The PHP site needed technical enhancement, quick loading, and an efficient way of SEO in order to compete effectively. The strategies we concentrated on were SEO for a travel agency and a smooth user experience.
Client Overview
The client is in the travel business, selling pilgrimage packages and guided tours. They aimed at targeting travellers who wanted personalised experiences. The use of travel SEO services aimed to earn some credibility, increase site traffic, and transform visitors into bookings.
Key Challenges
Low Website Traffic
Organic visitations were not satisfactory, and important travel keywords were not ranking.
Slow Website Speed
The ease of use and the search engine ability were influenced by page performance and mobile responsiveness.
Keyword Visibility Gaps
The need to be highly competitive in terms of travel SEO agency necessitated strategic optimisation so that they can rank higher.
Solution Blueprint
Technical Foundation Enhancements
Better usability and engagement through improved core web vitals, mobile responsiveness, and site performance.
Navigation & Indexing Optimisation
Enhanced internal navigation, search terms, and smooth data to lead users and search engines effectively.
Ongoing Monitoring
Ongoing analytics monitoring and optimisations provided long-term SEO and adherence to the best practices.
Implementation Process
Step 1: Audit & Analysis
Determined gaps in technology and keywords.
Step 2: Content Research & Optimisation
Integrated pages with search purpose and interests.
Step 3: Backlink & Outreach Strategy
Prepared authority using good backlinking and travelling references.
Results & Impact
- 70% increase in organic traffic
- An increase of 45% in page views to target travel keywords.
- Mobile session duration enhanced by 38 percent.
- Increased efficiency in the Google search engine.
Key Features Delivered
- Knowledge content planning and strategy.
- Technical and structural search optimisation.
- Better site usability and rack speed.
- Improvement in the quality of backlinks.
- Credibility and trust to amplify brand perception.
Client Testimonial
Our visibility has improved significantly, and the website is faster and easier for travellers to navigate.
Achieve higher rankings, faster load times, and better engagement for your travel site. Contact us to start your SEO journey.
