The client approached us for poor website traffic on their website, high website down time, and poor keyword ranking. They wanted to increase the website speed and get a better rank in search engines with our travel SEO services.
Client Overview
Book My Tour is an industry leader with various tour packages for travellers who wish to travel in India and overseas. They have designed wide ranging tour plans to suit different travelling interests of the tourists which include pilgrimage tours, Honeymoon packages, desert safaris, etc.
Key Challenges
Low Keyword Rankings
Because of a highly competitive keywords, the client could not reach the requisite rank. Due to that, they could get recognized in online searches and had less leads generating from online sources.
High Website Downtime
To improve website uptime, it was important for us to enhance website speed, its mobile responsiveness, and correct the core web vitals.
Solution Blueprint
Technical Aspects
Our experts improved the client’s technical foundation and implemented proven strategies and practices to link structures so as to facilitate visitors and help search engines.
Navigation, Indexing and Mobile Responsiveness
We took extra measures to refine navigation so that the website gives a smooth navigation experience to the visitors. We changed indexing strategy to help search engines understand the content and display it well. Also we targeted core web vitals to enhance mobile experience of the visitors as well.
Ongoing monitoring
As the best travel SEO agency, we made continuous adjustments and monitored the changes to comply with latest analytics and reporting standards.
Implementation Process
Step 1: Resource utilization
Used dedicated timeline, tools, and methods used, highlighted innovative approaches with the help of advanced analytics platforms to explore potential of online growth and keep track of the client’s website performance.
Step 2: Content Research & Optimisation
In our top class travel SEO services, applied best content research and optimization techniques to match with audience interest and meet search objectives.
Step 3: Backlink & Outreach Strategy
Prepared authority with the help of a good backlinking approach and using travelling references.
Step 4: SEO audits
To help SEO for travel agency, conducted comprehensive SEO audit. This helped in addressing structural, technical and on-pages issues arising earlier.
Step 5: Targeted outreach
Ensured targeted outreach and implemented good engagement strategies to increase its digital footprint.
Key Features Delivered
- Knowledge content planning and strategy.
- Technical and structural search optimisation.
- Better site usability and rack speed.
- Improvement in the quality of backlinks.
- Credibility and trust to amplify brand perception.
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