Our client is one of India’s leading exhibition stall designers. The company had challenges with SEO due to which their search engine rank was disrupted. They also required website maintenance for its smooth functioning.
Client Overview
Most businesses today promote themselves through exhibitions and expos and for that, they require professionally designed and raised stalls. Our client holds expertise in this segment and provides specialized services to help businesses draw the desired results.
Key Challenges
Low website traffic:
The client’s business was badly suffering because their website could not draw traffic from the search engines. There was a dire need to take corrective measures at the source of traffic and establish their online presence as an exhibition designer.
Wrong keyword choice:
Being in a competitive business, the client also did not have the best and most fertile keywords. That was another reason of poor search engine rank and falling website traffic.
Slow website speed:
It was equally important to technically understand the business’s website and make changes to improve the website’s speed, so as to make navigation smooth and give visitors a better experience.
Solution Blueprint
- During the project, we enhanced the site’s technical foundation, ensuring it followed best practices for accessibility, performance, and security.
- We refined navigation and linking structures to guide both visitors and search engines more effectively.
- Core web vitals and mobile responsiveness were addressed to create a smoother user experience.
- Structural and indexing improvements were implemented to ensure search engines could efficiently understand and display content.
- Ongoing monitoring and adjustments were made to maintain compliance with modern analytics and reporting standards.
Implementation Process
- Timeline, tools, and methods used; highlight any innovative approaches. We leveraged advanced analytics platforms to uncover growth opportunities and monitor website performance.
- Content research and optimisation techniques were applied to align with audience interests and search intent.
- Quality assurance measures ensured accuracy, originality, and adherence to best practices.
- Comprehensive SEO audits helped identify and address technical, structural, and on-page issues.
- Targeted outreach and engagement strategies were implemented to expand the project’s digital footprint.
Results & Impact
Our website design experts and technically adept professionals ensured that all the above challenges are met and the client’s reputation as the best exhibition design company is established in the industry.
Key Features Delivered
- Knowledge content planning and strategy.
- Technical and structural search optimisation.
- Better site usability and rack speed.
- Improvement in the quality of backlinks.
- Credibility and trust to amplify brand perception.
Our specialized services are just a call away from you!
