A good performing tattoo studio can be the victim of falling website traffic, page rank and bad keyword performance. This actually got noticeable in case of Iron Buzz, the reputed tattoo designing agency of Mumbai. We definitely wanted to create an SEO tattoo shop service provider.
Client Overview
Iron buzz tattoos is well-known for its artistic, unique, eye-catchy and globally acclaimed tattoos. This Mumbai-based tattoo studio has many feathers in its cap as it has won several awards and created tattoos beyond one’s imagination. To keep the business running, they created a website that is up and running and bringing new enquiring all the time. From consultation to design creation to customized tattoo engraving, our client holds an awesome reputation.
Key Challenges
Low web traffic:
Iron Buzz experienced falling number of enquiring as their website traffic lowered week after week. This was a matter of concern for the company because there was nothing wrong with their designs and quality of service; it was only due to less visibility generating due to low web traffic.
Low SERP Rank:
There was another former in the form of low SERP rank. Their previous strategy was not working; a new strategy with a dedicated SEO tattoo design could bring their SERP rank on track and get them the intended business.
Poor performing keywords and falling page views:
Just as the competition in tattoo business, keywords too are competitive. The company’s keyword performance could improve only with higher performing keywords and page views could be improved too.
Solution Blueprint
- During the project, we enhanced the site’s technical foundation, ensuring it followed best practices for accessibility, performance, and security.
- We refined navigation and linking structures to guide both visitors and search engines more effectively.
- Core web vitals and mobile responsiveness were addressed to create a smoother user experience.
- Structural and indexing improvements were implemented to ensure search engines could efficiently understand and display content.
- Ongoing monitoring and adjustments were made to maintain compliance with modern analytics and reporting standards.
Implementation Process
- Timeline, tools, and methods used; highlight any innovative approaches. We leveraged advanced analytics platforms to uncover growth opportunities and monitor website performance.
- Content research and optimisation techniques were applied to align with audience interests and search intent.
- Quality assurance measures ensured accuracy, originality, and adherence to best practices.
- Comprehensive SEO audits helped identify and address technical, structural, and on-page issues.
- Targeted outreach and engagement strategies were implemented to expand the project’s digital footprint.
Results & Impact
With our constant endeavour and focused initiatives, the Iron Buzz website started showing more and more genuine traffic. Optimizing the organic traffic, we brought about an amazing increase in the traffic, more page views per month, increased impressions and most prolific SEO strategy.
Key Features Delivered
- Knowledge content planning and strategy.
- Technical and structural search optimisation.
- Better site usability and rack speed.
- Improvement in the quality of backlinks.
- Credibility and trust to amplify brand perception.
Get in touch today for all SEO related solutions.
