Despite being a reputed tours providing company, their business was not doing as expected because of falling organic traffic and decrease in page views and impressions per month.
Client Overview
Swastik Tours is crafted its identity as a highly preferred agency in the tourism industry. The company’s services in domestic and international tours are specially acclaimed. However, with the range of destinations, they also hold recognition for their competitive tour packages plans customized to client needs. A lot of families pick Swastik Tours for Asthavinakyak and Kokan Darshan Tours and these two have brought them more popularity. In addition to domestic tours, the company also produces specialized or seasonal tour packages for overseas travel.
Key Challenges
Low organic traffic:
Organic search is the primary aspect in SEO and this most important factor was a matter of concern for Swastik Tours. This led to fewer enquires and less traffic day by day needing professional travel SEO services.
Low performing keywords:
Keyword performance was yet another challenge and the company lacked in competing with other agencies. They wanted better performing keywords.
Falling SERP Ranking:
Their company website could never make out to Google first page – as the keyword selection was not correct and the approach was not up to the mark.
Solution Blueprint
- During the project, we enhanced the site’s technical foundation, ensuring it followed best practices for accessibility, performance, and security.
- We refined navigation and linking structures to guide both visitors and search engines more effectively.
- Core web vitals and mobile responsiveness were addressed to create a smoother user experience.
- Structural and indexing improvements were implemented to ensure search engines could efficiently understand and display content.
- Ongoing monitoring and adjustments were made to maintain compliance with modern analytics and reporting standards.
Implementation Process
- Timeline, tools, and methods used; highlight any innovative approaches. We leveraged advanced analytics platforms to uncover growth opportunities and monitor website performance.
- Content research and optimisation techniques were applied to align with audience interests and search intent.
- Quality assurance measures ensured accuracy, originality, and adherence to best practices.
- Comprehensive SEO audits helped identify and address technical, structural, and on-page issues.
- Targeted outreach and engagement strategies were implemented to expand the project’s digital footprint.
Results & Impact
Websites organic traffic increased by 61%, the page views also enhanced and reached 2372 page views per month, with 110 k impressions. Now around 90% of their target keywords in the travel niche are ranking high while 50% are already on the Google SERP first page.
Key Features Delivered
- Knowledge content planning and strategy.
- Technical and structural search optimisation.
- Better site usability and rack speed.
- Improvement in the quality of backlinks.
- Credibility and trust to amplify brand perception.
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