Gone are the days when SEO was all about ranking articles, blogs, and service pages full of text and images. Video is an engaging medium that hooks people in and grabs their attention for long. Creating videos is tough but highly rewarding. If you want your videos to win the search engine battle, you should start with video SEO right away!
If you create videos and want them to rank high on Google results, work with experienced SEO professionals or trusted providers of SEO Services Pune specializing in video SEO. They will check if your video content is SEO-friendly and help your works of art climb the search engine ladder!
Let us understand video SEO and how you can optimize your videos to rank high on search engine result pages (SERPs).
Video SEO is a set of SEO practices applicable to videos. It involves optimizing your videos in a way that they rank high on Google SERPs.
More and more internet users consume videos to resolve their queries and obtain information. They are no longer restricted to articles and blogs. Video SEO is all about catering to this audience and increasing your visibility to them.
Effective video SEO techniques can rank your videos high on Google’s general result pages or the section dedicated to videos. You can even improve your website’s ranking by optimizing the video(s) in it.
Search engine optimization for video makes your content more visible and gives you more engagement. It leads to an increase in your views and subscriptions. Many businesses can also generate quality leads if they have their CTAs in place.
Your SEO consultant will help you chart out the perfect video SEO strategy depending on your requirements. Until then, have a look at the most effective ways to optimize your videos for Google:
This may sound trivial, but it is extremely important. You will get the traction you need only when you make videos people want to watch.
Even if your video ranks high, but the topic is irrelevant, you won’t get enough visibility. Know your audience and the content they are looking for. Understand the kind of videos your target audience prefers watching on the internet.
You can find relevant topics by doing a simple keyword search. Use trusted keyword research tools from providers like Ahrefs, Semrush, and more to find the right keywords to target.
Keyword research will give you an idea about the searches your target audience makes. Create videos catering to these topics and include these keywords in your titles to rank high on SERPs.
Just like internet users, Google prefers high-quality videos. Make no quality compromises while creating the video you want to rank high on search engines.
Please note that video quality is not limited to how your video looks. It includes all major aspects like the script, runtime, production quality, value addition, and more.
The best videos are the ones that grab your attention within a few seconds. If your audience is hooked on your video, they are likely to watch it in full. Google will consider this while indexing your video/website.
Your videos should also add value to people’s searches. Know your audience’s search intent and ensure that your video gives what they are looking for. Beating around the bush or sharing irrelevant information will hamper your video’s performance on the internet.
Finally, it is always advisable to focus on production value. This doesn’t mean you should spend thousands to buy expensive equipment. Just ensure that your videos are lit, edited, written, and performed well.
Whenever you upload a video on any hosting platform, it will ask you for a title. Google shows this title with your video while showing it on its search results.
Optimizing your video’s title boosts its performance on the internet. Always work on the title before uploading any video on any platform.
If you have done your keyword research, add your primary keyword to the video’s title. This will make Google show your video to users making relevant searches. Ensure that the keyword appears naturally in the title.
Google shortens video titles that are too long. It is best to keep your title as short as possible to avoid the trimming of important words. Ideally, you should limit your title to 60 characters.
Moreover, your video’s visibility improves when more users click on it. Along with creating valuable content, use clickable titles. Make your titles as catchy and engaging as possible to attract more viewers.
Video descriptions are as important (if not more so) than video titles. They give users a snapshot of what your videos are about.
Many users read the descriptions of multiple videos before clicking on the one they find more relevant. Just like any other form of content, start your description with a catchy line to hook your audience.
It is also advisable to add one or more keywords to your descriptions to help Google rank your video higher on its SERPs. Ensure that a description matches the video’s content.
Just like titles, Google shortens video descriptions. Use no more than 120 characters to describe your video. Moreover, people finding answers to their questions on Google have little attention span when it comes to reading descriptions!
However, this is not true for YouTube. If you are uploading your video on YouTube, keep its description as detailed as possible. This not only gives your audience context but also helps Google understand the video while indexing it on its SERPs.
A thumbnail is a video’s quick little intro. It supports the video’s title and description.
Google will show your audience multiple videos while making searches, including yours. Your thumbnail can help your video stand out from the clutter and attract more clicks.
A lazy and irrelevant thumbnail can make people ignore you, even if your video has top-notch quality. Always add catchy thumbnails that are true to your videos.
Especially if you upload longer videos, you should always post timestamps with them. Google scans and shows them to its users while making searches.
Your audience may not have the time to watch your entire video. They may be interested in a specific section of your video. Adding timestamps makes their job easier while navigating your video. Google will also help you make your audience’s experience better by showing these stamps on its SERPs.
Timestamps are relatively newer additions to videos, and you can easily go wrong while adding them. Follow these simple rules to create effective time stamps:
Make your web pages as dynamic and interactive as possible. If you have a website and a YouTube channel, you can make the most of both worlds for an SEO boost!
Embed your videos in the right web pages to improve your audience’s UX while browsing. Text supported by a relevant video helps visitors understand the matter better.
Embedding videos in your website increases its chances of ranking high on general SERPs and the ones dedicated to videos.
Finally, it is important to stay relevant while creating and uploading videos. Stick to the ongoing SEO and content creation trends to get more eyeballs. More people clicking on your videos will boost them on Google SERPs.
Conduct website audits to see if the videos on your site are still relevant. If your site needs an update, you may need to change the video embedded in it. Google loves websites that are updated and in tune with the current trends.
Video SEO is the need of the hour and will only get more relevant with time. If you want your videos to garner top ranks on Google SERPs, work with experienced SEO professionals to optimize them. From using the right titles and descriptions to embedding them in your site, these professionals will guide you throughout your video SEO journey. While you will face stiff competition, a well-made and optimized video will always find its way to the top!
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