The Easy Guide To Improving Your Google Business Profile
- Shailendra Kadulkar
- 12 May, 2023
Do you want to enhance your Google My Business Profile? Well, you are at the perfect place to get an overview for an easy guide to improving your Google Business Profile. For newer or smaller firms, it can take a lot of work to stand out among the competition online. If you want more people to see your business when they search for it on Google or use Google Maps, creating a Google My Business Profile is a simple and free way to get your name out there and help potential consumers find you.
One of the firm's most useful online marketing resources is its Google My Business profile. You can claim your free profile, verify it, and then fill out your company information to get started. When finished, the profile will serve as a business listing that compiles pertinent data clearly and concisely, making it easy for users to find out more about what you offer.
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What is Google My Business?
Managing and enhancing your Google Business Profile with the help of Google My Business is easier than ever. A Google company listing is a "Business Profile" on Google. A company's profile will appear in Google Maps and the relevant local search results.
If you want your business to appear on Google Maps, you need to add it as a location, which anyone can do. Google only needs to know the company's name, location, and category. Google will make a Business Profile for the area once they are sure it is unique. Customers may then post comments, upload images, and ask and answer questions directly on the Business Profile.
Setting Up Google My Business
The Google My Business control panel is where you can maintain a complete and accurate Google Business Profile for your company. Since a company's Business Profile might affect its position in local searches, this is especially crucial for regional enterprises. If you want your business to show up at the top of the organic results page for local queries on Google, here is an easy guide to improving your Google Business Profile.
Google My Business Features :
When they first created their Google My Business profile, many company owners mistakenly believed that Google would automatically optimize their Business Profile. But you need to take advantage of its functions if you want your profile to stand out from the crowd and attract more clients.
The Insights section of your Google My Business account, like Google Analytics for your website, provides valuable information about your Business Profile in the form of readily understandable graphs and tables.
The ability to include a brief description of their company, which had been removed for a while, has been restored. According to Google's instructions, this is where you'll explain "what you offer, what makes you different, your history, or anything else helpful for your clients to know" in the "From the business" area of your Business Profile.
Adding products and services to your Google My Business listing is a terrific feature directly related to the description. The proprietor of the company is the one who creates these.
Some companies may feel compelled to include keywords in the "Business Name" section because they can't find a better "Category" option that describes their line of work. This is strictly forbidden by Google and may result in a penalty.
The Posts function can be accessed by clicking "Posts" on the left side of your Google My Business dashboard and is useful if the company you're representing is hosting a promotion, has a limited-time offer or wants to highlight a particular product or service. You can use Google Posts to draw attention to a product or service, announce upcoming events, or advertise deals and discounts.
Another hidden gem in the Google My Business dashboard is the ability to allow customers to send text messages to your company directly from the company's Business Profile. As more people are using their mobile devices to conduct local searches, providing additional channels of communication with your clientele is essential.
One more that is now available in Google's booking tool. Customers may now make reservations in under a minute from a company's Google Business Profile through Google's collaboration with multiple scheduling providers. If your company is already integrated with a scheduling service, the button will appear on your listing without any more action from you.
Having reviews on Google My Business isn't a secret or a recently added tool. Initially, you need to do what can be done to increase your number of positive testimonials and responses from your clientele. After a review has been posted, you should reply to it. All reviews, positive or negative, deserve a response. Thirty percent of respondents identified this as very important when evaluating local businesses, even though many of these establishments may need to respond to customer feedback.
You probably already know a lot about the fantastic potential of video advertising, but in case you don't, have a look at these numbers. For the time being, remember that people are more likely to remember what they see in a video than what they read in text. So, make use of the video upload option on Google My Business.
Common Google My Business Mistakes To Avoid
1. Leaving your GMB Listing Unclaimed
Claiming a GMB listing is essential if you want to handle your profile well. You will need help to respond to feedback. Claiming your Google My Business listing provides far more influence than simply suggesting edits to the address, phone number, website URL, and hours. You can even add images without making a claim, albeit they will appear under a customer's account rather than the owner's. While the listing remains unverified, neither the Google My Business team nor you will have access to Google Posts, nor will we be able to help you with any issues that may arise.
2. Listing Business in the Wrong Category
You must choose the appropriate category while creating your Google My Business listing. It may appear to be a simple process, but for some companies, there may be some ambiguity. If you want your business to appear in Google My Business Listing Optimization searches and avoid any penalties, you must be sure it is listed in the right category.
3. Listing Business Address as a PO Box
Do you offer services, like landscaping or personal training, that may be performed elsewhere? If so, you might not need an office to conduct business. To avoid flagging your listing as a "fake address listing" by Google, it's best to provide a real address, like your home, instead of a post office box.
4. Incomplete Business Listing
Your GMB listing may be incomplete if you haven't checked it in a while. Hours of operation, website addresses, and phone numbers are the most frequently lacking bits of essential information. Because without it, clients will have no way of knowing if they can visit you or how to get in touch with you. If potential customers can't get in touch with you, they'll go to a competitor instead.
5. Inaccurate or Outdated Information about your Business
Incorrect information is even more detrimental than the absence of any given piece of data. Customers will be dissatisfied if they travel to your business only to find that it is closed due to an out-of-date posted schedule.
6. Incorrectly Listing Operating Hours
It is crucial that your company advertise its hours of operation and maintains regular business hours. Google will not hesitate to add a strike to your batting average if a searcher believes they can visit your business during a specific period only to find the lights off and the door barred when they arrive. If a user has a terrible experience while using Google's listing service, Google will pass that penalty on to you.
7. Not Paying Enough Attention to Customer Ratings
It should be of no surprise that the number and quality of reviews your business receives on Google My Business are significant in determining where your business appears in local search results. Google's goal is only to show searchers the most relevant and high-quality results, which is why it demotes businesses with low user ratings.
8. Listing Two Businesses at the Same Address in the Same Category
An analogy to a law firm could serve as the best example of this GMB slip-up. If these lawyers were to function fairly autonomously and each desired a Google My Business page, they would need to specify their unique areas of expertise. Choose categories that are slightly different from one another but yet accurately reflect the services your business provides to prevent having your listing penalized by Google if you run multiple businesses out of the same location.
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