SEO Techniques to Use for Your Blog Content
Search Engine Optimization

SEO Techniques to Use for Your Blog Content

Are you looking to craft unique blog content that can beat your competitor blogs and put you in one of the top blogs? Well, it’s a bit tough in this era of huge competition but it's possible if you follow the right patterns, provide valuable content, and be consistent with that.

If readers like your content, they will come again to your website to read your blog content and share it with others and this will ultimately increase your credibility.

Now, the next thing that comes into your mind is that; what is the method of ranking on Google? 

Well, multiple factors result in higher search rankings, and writing an SEO-enriched blog post is one of them. In this article, we will discuss effective SEO techniques to optimise your blog content that helps you increase your search engine rankings and ultimately traffic to your blog.

What is SEO (Search Engine Optimization)?

Search engine optimization, usually referred to as SEO, is a set of useful practices that are applied to a website or blog to make it appear at the top of the search if a specific word or term is searched.

Bringing traffic to the blog is the ultimate goal of everyone and SEO works as a bridge to bring visitors to your blog.

Making your blog post-SEO-friendly means incorporating highly searched terms/keywords into your blog content so that it ranks high in SERP results. Therefore, if you seriously wanna rank your blog, you need to pay huge attention to SEO as;

“According to an online source (statista.com), more than 84 billion unique users visit Google each month.”

Paid ads can also help bring traffic on your blog but it’s a short-term ranking game. 

Whenever you stop paid ads, you will be out of competition and will be replaced by your competitor who focuses on SEO more than paid ads. So, SEO is a long-term ranking game where you need to have test match player-like stamina.

7 SEO Techniques to Use for Your Blog Content

1. Understand Your Audience

When you start writing blog content, you need to understand what people you are going to write; these people are your target audience. You should understand their interests, age, and challenges they are facing and then craft content that fulfills their requirements.

In other words, you have to write for your audience, and it is crucial to entertain and inform them in a way that they remain engaged with your blog content. 

You can understand your audience better by conducting online surveys via social media, email, or even your website to know about your target audience demographics and their behaviors.

2. Conduct Keyword Research

After knowing your audience's needs, the next action is to write your main content. Before this, you need to find out the keywords that you have to put in your content. By keywords, we mean the words or phrases that users/people are using to search for something in the search engines.

Also, they are the ranking factors that can move you from bottom to top in the SERP ranking.

Effective Tips to Conduct Keyword Research

Here are some tips that you should follow while conducting keyword research,

  • Always pick popular keywords with higher search volume on which you can target the maximum audience.
  • You should choose a specific word or phrase as a primary or focus keyword 
  • After picking a primary keyword, make a list of LSI keywords and include them in diverse headings and paragraphs to rank in SERP.
  • Prefer to target long-tail keywords first over short-tail ones. This is because long-tail keywords have less keyword difficulty.
  • Choose your business/brand-relevant keywords and craft blog content viewing their intent. For instance, your keyword can be informational, commercial, or transactional so write down accordingly.

And so on…

3. Write an Effective Title for Your Blog

Your blog title is the face of your blog content and helps attract the audience to your website/blog. So, if your blog title is effective it will surely be able to grab the attention of your audience and make them ready to click as well as land on your site.

Useful Tips to Write Effective Blog Titles

Here is a list of some points that will prove useful in writing an effective blog title;

  • Make sure your title won’t exceed 70 characters.
  • Use numbers like “5 steps to rock your yoga routine”
  • Use powerful words like Top” “facts”, “ advantages”, “proven”, “hidden gems” etc.
  • Also, you can include your offer like “free ways to get premium templates” etc.

4. Write Optimized Body Content and Headings

Now the main portion of the article comes which is writing everything about your researched keywords to provide valuable information to readers. When crafting your body content, include the main keyword as well as LSI or supporting keywords in it.

The same goes with headings and subheadings, but remember that it's not always necessary as you have to write in a way that showcases your natural tone.

Keyword stuffing can seriously cost you very big as it can derail your search engine rankings. Additionally, write what you have researched, your daily life experiences, and examples to make your blog content natural and worth reading.

5. Add Visuals and Internal Links

A great SEO technique to make your content engaging is incorporating relevant images into your article. You can also add them under the SEO heading and in between paragraphs where needed for better engagement and sometimes to solidify your points.

Always use royalty-free images from diverse sites like Unsplash, Pexels, Pixabay, Freepik, and many others.

Moreover, add links in your written content to your previous written articles so that readers access your older content easily. Make a proper internal linking plan as it assists in crawling and ranking your posts.

6. Conclude It

Now, conclude your overall blog content into a compact form that highlights all the main points and conveys a message to them.

Use your focus keyword once in the conclusion, address crucial points that you missed, and invite readers to share their views through a call to action. Write a powerful closing line like a quote or power words that capture the whole idea of your blog post. 

7. Make sure that your Blog Content is Unique

Lastly, you should proofread your blog content, remove all the spelling mistakes, and correct your sentence structure. Your content is worthy only when your words are appealing and the content is SEO-friendly, engaging, and unique.  

It's good if none of your sentences exceeds more than 25 words and uses fewer “crutch words” (words that a writer uses most of the time like so, well, basically, like, etc.).

In addition to that, check out if your content is plagiarized. In case you find any plagiarism in your content, don’t worry, there is an AI paraphrasing tool known as paraphraseonline.io which will make your content 100% unique.

How does it work?

The work of paraphraseonline.io is very simple and easy. This paraphrasing tool has options to rephrase single sentences as well as whole paragraphs retaining the original meaning.

For example:

Let's say I have written some content which is provided below;

Our Sample Content:

“Conducting a wedding ceremony outside the living town or city of the couple is usually referred to as the destination wedding. This can be a low-cost wedding than ordinary ones because less number of guests are invited in most of the cases in such weddings”

After Paraphrasing:

Conducting a wedding ceremony outside the living town or city of the couple is more often than not alluded to as a goal wedding. This may be a low-cost wedding than standard ones since less 

number of visitors are welcomed in most of the cases in such weddings”

Paraphrase online

Look, how amazingly it has rephrased the content into unique words without altering the original meaning of the content. So what are you waiting for? Just open paraphraseonline.io and make your content unique within no time.


If you want to write unique, precise, and SEO-optimized blog content that ranks well, this article has everything for you. Knowing your audience, proper keyword research, writing optimized titles, headings, and body content, adding visuals, editing, and removing AI plagiarism from your content are crucial SEO techniques to follow.  So, what are you waiting for? Write SEO-optimized blog content and take your blogging or content writing game to the next level.


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