SEO for Online Pet Store

Our SEO Strategy Maximizes Traffic and Visibility for a Leading Pet Store Services Provider.


88% increase in Organic Traffic per month, 3946 page views per month, and 86k impressions per month. 90% of targeted keywords for Pet store are ranking in SERP out of which 70% are ranking on the first page of Google SERP.


Details of the Project :


Premium Pet House is a Pune-based company website for pet sales and breed services for various origin, mostly overseas breed puppies and dogs. The website is an online store for Pets and puppies. The Site is a common working platform for Pet Sellers and buyers.

Premium Pet House provides you with completely ethical and efficient dog breeding services for your pet. Our breeding farms are dedicated to making sure that dogs stay in a safe and conducive environment before and after the breeding processes are carried out.


Requirements and Difficulties :


This client is a very sophisticated client from the online puppy/pet selling store. They expect a healthy viewership of their website and work profile by a purely genuine traffic/ target audience looking for their new requirements. This requires a good organic search volume and Domain authority in Google search i.e. SERP.

This client site needs good exposure for brand awareness and branding. At the same time, the Site has to be useful and reachable to all potential buyers in a proper way of a site. The site expectation on a content level and design level was a real need for complete detailed information of all overseas/foreign breeds of puppies – images and data required.

The client had a good volume of search at the nearby local level was expected. But we decided very to the point contents as per needed with full of required images. More and more local enquires are the real benefit for the SEO of the site, in this case, else was of no use for a client in reality. The client’s only need here was to highlight all their third-party services to be displayed in realistic ways to their Selling sources as well as buyer’s market audiences. The search page result must be high among all the competitors in the niche.


Summary of Success :


The client is always concerned with providing dog breeding services Dog Lovers . In just 8 months, our data-driven SEO approach and content marketing strategy resulted in a 10x increase in daily organic traffic.

The website’s search engine rankings improved significantly for the target keywords, with several keywords moving from page 3 or 4 of the search results to page 1 for all location.


Summary of Success

Our key conclusions


By carefully reviewing its competitors and checking their websites for the targeted keywords, we found that:

  1. High authority pages ranking on 1st page.

  2. Also our competitators have quality link that we don’t have

  3. Our client site does not have proper on-page optimization

  4. Found that need to update robots.txt file and sitemap

  5. Also need to do proper content gap analysis

  6. Need to focus on content strategy.

  7. Also have to focus on technical seo.

  8. Client reviews are keypoints, That also need to showcase.

  9. Have to create different pages for different locations and different breeds.

  10. FAQ are not mentioned on website


Utilised Resources And Tools


Based on our findings, we used the following tools during the execution process.

Ahrefs – Competitor Analysis, Keyword research

Buzzsumo – Topic research

Grammarly- checks grammar, spelling, plagiarism

Copyscape- Detecting Plagiarism

Kwfinder- Keyword research

Google Analytics – Website Traffic analysis

Google Webmasters  – Website Health Checkup and Crawlability Analysis

Seranking- Keyword research, On-Page SEO Checker, Search Volume Checker, Traffic Analysis, Page Changes Monitoring

YAMM -  To send 50 mails daily for outreach.

GT Metrix -  To Monitor Page performance.

Screaming Frog – To improve onsite SEO by auditing for common SEO issues


Putting the plan into action


We held a collaborative discussion with our clients and convinced them of the Site ranking methodologies and approaches that would improve their situation. As a result, we decided to improve the entire genuine organic search procedure by taking into account local clients' expectations from a specific look and market. To further improve our strategy, we conducted extensive competitor research in the same niche. For the Pets Sale company, we conduct extensive topic research.

We conducted extensive keyword research for nearly all of the pet breeds needed for the site's content. We do a lot of content writing on all breeds ranges with the use of SEO keywords. We had done adequate on-site page optimisation with a schema design for the site contents and effective SEO ranking of the website in our second sort of approach.

We've also done a lot of local site listings and directory submissions on the local market level to create a lot of local inquiries. Client expectations will be met only after getting local level inquiries through networking the site on numerous domain authorised Sites, forums, communities, and so on.

We accomplished it extremely efficiently for several months to provide the client with the appropriate search and inquiry results for all breeds. We are constantly updating our on-page content with Meta tag analysis, internal linking, anchor texting, online content curation, and so on. Aside from that, social platform promotion, directory registration, and so on. These collaborative or cordial initiatives for the site resulted in increased search volume.


Content and Topical Appropriateness


According to our research, a lot of dog breed pages and service pages on websites don't provide the right information for the target audience. We choose to concentrate on content strategies because our competitor has strong web content, which helps them rank on Google.

Creating authority and doing keyword research


The client want to become top Dog Breeders in India. So, our primary responsibility is to develop site authority. To Do This link building, outreach are key points.

Also we focused on extensive keyword research, we group high volume and low difficulty keywords for high conversion.


On-Page Actions


  1. On priority we have updated title description.
  2. Integrate Relevant Keywords Into Your Pages
  3. Also we have checked all on page parameters like h1, h2, url structure, canonical tag, robots.txt file and sitemap and update it.
  4. Also we solve technical issues. Improve Site Load Time
  5. Added new web content in packages pages.
  6. Some pages are not crawled so we submitted them for crawling.
  7. Optimize blog page and interlink with website.
  8. Optimize URL structure
  9. Checked canonical url for all pages in website.


Working Strategy


  1. Complete analysis of website
  2. UI optimisation for the website
  3. SSL implementation to increase website security
  4. SE Ranking and Screaming Frog were used to conduct a technical audit of our website.
  5. Image Alt tags have been optimised.
  6. Optimization of internal hyperlinks
  7. Improving site speed and making site responsive
  8. Cannibalization issue resolve
  9. Making HTTP to HTTPS redirects work.
  10. Proper meta tag updated
  11. Also submitted pages for indexing
  12. Submitted updated sitemap.
  13. Checking google webmaster report and resolve issues.
  14. Check Broken Links
  15. Check for responsive score in google developer and improve it.


Site-Specific Content Improvement (EAT-YMYL Concept)


We strictly adhere to Google's EAT guidelines and understand how relevant content is for the user.

Our content was written by recognised Industry Experts and a large Blogger Network with the credibility to build user trust.

Because of this, we observed a significant increase in our organic rankings for our priority keywords, and as a result, our Organic Visitor Flow skyrocketed.

  1. We have added service keywords in meta tags.
  2. Updated in content in service pages.
  3. Also work on blog section to give interesting content to customer.


Activities Off-Page to Improve Rankings 


Off-page SEO will increase your website's visibility by increasing its popularity online. With the on-page techniques, we can achieve search engine visibility. However, off-page SEO techniques will help improve your website's position in search engine results pages (SERPs).

  • Local business listing
  • Profile creation
  • Social bookmarking
  • Forum submission
  • Quora answers submission
  • Blog submission
  • Blog Promotion
  • Article and guest post submission
  • Article and guest post Promotion
  • Link replication
  • Content Curation
  • Google post creation
  • Press release
  • Web 2.0
  • Ppt and pdf submission


Ranking Report


Ranking Report


Do You Want Us To Boost Search Engine Visitors to Your Site? Get in contact with us immediately if you need help boosting your website's visibility in search results, online store sales, or coming back from a penalty.

Organic Traffic


Page Views


Impression on Pages


Organic Traffic

SEO for Online Pet Store
Google SERP

SEO for Online Pet Store

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