Our SEO Strategy Maximizes Traffic and Visibility for a Leading Pet Store Services Provider.

88% increase in Organic Traffic per month, 3946 page views per month, and 86k impressions per month. 90% of targeted keywords for Pet store are ranking in SERP out of which 70% are ranking on the first page of Google SERP.

About Project

Doggywala is a Pune-based company website for pet sales and breed services for various origin, mostly overseas breed puppies and dogs. The website is an online store for Pets and puppies. The Site is a common working platform for Pet Sellers and buyers. 


This client is a very sophisticated client from the online puppy/pet selling store. They expect a healthy viewership of their website and work profile by a purely genuine traffic/ target audience looking for their new requirements. This requires a good organic search volume and Domain authority in Google search i.e. SERP.

This client site needs good exposure for brand awareness and branding. At the same time, the Site has to be useful and reachable to all potential buyers in a proper way of a site. The site expectation on a content level and design level was a real need for complete detailed information of all overseas/foreign breeds of puppies – images and data required.

The client had a good volume of search at the nearby local level was expected. But we decided very to the point contents as per needed with full of required images. More and more local enquires are the real benefit for the SEO of the site, in this case, else was of no use for a client in reality. The client’s only need here was to highlight all their third-party services to be displayed in realistic ways to their Selling sources as well as buyer’s market audiences.

SEO Process

We had a joint meeting with our clients and convinced them about the Site ranking methods and approaches, which will benefit their case. So, we decided to up all the genuine organic search process by considering local clients' expectations from a niche look and market. We had thorough competitor research in the same niche to develop our strategy further. We do a lot of proper topic research for the Pets Sale business.

We did a lot of keyword analysis for almost all the pet breeds, required for the site contents. We do a lot of Content writing on all breeds ranges with the application of SEO keywords within them. In our second type of approach, we had done properly on-site page optimization with a schema design for the site contents and effective SEO ranking of the website.

With it, we have also done many local site listings, Directory submission on the local market level to generate a bunch of local inquiries. The Client expectations will be fulfilled only upon receiving local level enquires by networking the site on various domain authorized Sites, forums, groups, etc.

We did it for some months very effectively to give desired search and inquiry results for all breeds, for the client. We keep on updating our on-page content with all types of Meta tag analysis, internal linking, anchor texting, web content curation, etc. Apart from this, Social platform marketing, Directory registering, etc. These joint or cordial activities for the site brought results with increase search volume.

End Results

Organic Traffic


Page Views


Impression on Pages


Organic Traffic

Google SERP


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