61% increase in Organic Traffic, 2372 page views per month, and 110k impressions per month. 90% of targeted keywords for travel services are ranking in SERP out of which 50% are ranking on the first page of Google SERP.
Swastik Tours is a Mumbai-based company website for domestic and international tours and travels service providers to various destinations. The beauty of the Swastik Tours is they have got very competitive tour packages including customized and budget-centric per clients. Their Asthavinakyak tour and Kokan Darshan Tours are the most famous packages among interested customers. They have Domestic and International Group tours for amateurs. This Tourist Company gives specialized or seasonal tour packages such as Winter Special and summer tours every year for Domestic as well as international locations.
This client is a very professional client from the tours and travel niche. They expect a healthy viewership of their website and work profile by a purely genuine traffic/ target audience looking for their new tour packages or requirements. This requires a good organic search volume and Domain authority in Google search i.e. SERP. This Client’s Site needs good exposure for brand awareness and branding. At the same time, the Site has to be useful and reachable to all potential buyers in a proper way of a site.
The site expectation on a content level and design level was a real need for complete detailed information of all overseas/domestic locations, details – location-wise images and tour data required. The client always expects a good volume of search for all its location among local market searches too. Here, the client’s only need here was to highlight all their tour packages and offers to be displayed in realistic ways to their Selling sources i.e. market audiences. The search page result must be high among all the competitors in the niche.
We had a joint meeting with our clients and convince them about the Site ranking methods and approaches – which will be benefitted in their case. We decided to work on the basic Keyword research and analysis for all the types of tour packages to all locations. We did competitor research in-depth in this as well as customer inputs for the market behavioral study.
We classified and work out Domestic and international services keywords categories separately. We study them especially we jotted a plan for the ranking of the keywords for ‘Sampurna / complete kokan darshan” for the Kokan Darshan tour package of this client. We worked out the ranking strategy for the same with effective guest posting, Blogs and Local business directory submission, local listings, social bookmarking techniques, etc. In some months, we received a very good result of search entries and a lead with the company via this SEO Strategy. It was a challenging SEO task in this project. We do a lot of proper topic research for the blog. For International tour packages, we follow the same SEO practice with fresh and trending SEO Keywords and do lots of Social bookmarking, Guest posting, Blog writing, Directory and local business listings action proper forums and platforms for international tours.
In our second type of approach, we had done properly on-site page optimization with a proper content strategy design for the site contents and effective SEO ranking of the website. With it, we have also done a lot of local site listings, Directory submission on the local market level to generate a bunch of local enquires. The Client expectations will be fulfilled only upon receiving local level enquires as well as international tour inquiries from the local customer base only. So, by networking the site on various domains authorized Sites, forums, groups, etc. We had done it for some months very effectively to give desired search and inquiry results for the client.
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